Blizzard has been... tone deaf for a long time. Where not everything that people say should be taken and run with, that is entirely different from Blizz's "We know best, even if that means that the entire rest of the world is wrong and we have to change the meaning of the words in use".
I continually find myself surprised they haven't alienated a far greater number of people. At the same time, I hope they don't (because I like people having fun, even if there are reasons not to like the company involved).